Aguirre Analytics PMR Newsletter
Week of February 24, 2025
We missed you last week, but we’re excited to share some great insights with you this week! We hope you’re enjoying the enhanced newsletter format, which brings everything together in one email—featuring weekly posts on market highlights, PMR insights, SCORE resources, and spotlights on our partners or new solutions. As always, we’d love to hear your feedback!
Enjoy!
Weekly Roundup
This week’s market events remind us just how quickly things can change. From tariff uncertainty to inflation concerns, the economic landscape is sending mixed signals. For small business owners, entrepreneurs, non-profits, and startups, staying ahead of these shifts isn’t just a challenge—it’s a necessity. That’s where primary market research (PMR) come…
How to Use Primary Marketing Research (PMR) to Achieve Digital Marketing Goals
Ever had a moment when you realized your work was truly making a difference? For Sarah, the owner of a small eco-friendly skincare brand, that moment came when a customer sent her a heartfelt email. The customer shared how Sarah’s products had not only improved her skin but also inspired her to make more sustainable choices in her daily life.
From Challenges to Opportunities: Kelly Loeffler and the 2025 Small Business Outlook
As small business owners, entrepreneurs, and nonprofit leaders, we know that every decision—whether it’s about hiring, investing, or expanding—depends on the economic and regulatory environment. With Kelly Loeffler stepping in as the new Administrator of the U.S. Small Business Administration (SBA), there’s a lot to unpack. Let’s explore how her
Why You Should Be Excited About These Game-Changing Trends in CX and Brand Storytelling
This blog post explores the latest trends in customer experience (CX) and brand storytelling, showing how small business owners, entrepreneurs, non-profits, and startups can harness these insights to grow their brands, connect with customers, and thrive in 2025. Insights are inspired from QuestionPro’s recent webinar
The Market Research Playbook: Doing More with Less in 2025
Have you ever felt like you’re trying to squeeze a gallon of water into a pint-sized jug? That’s what managing a marketing budget feels like these days, doesn’t it? Budgets are shrinking, expectations are growing, and the pressure to deliver results is enough to make anyone’s head spin. But here’s the good news: with the right approach to market researc…
Resources
How Speakers Can Leverage Video Testimonials to Land More Bookings